At PIAM we use qualitative and quantitative research methodologies to formulate a deep understanding of the user, generating insights that drive our strategic approach that develops an accurate idea of what the consumer is expressing.

Today, brands can reach users and collect new forms of feedback faster and more efficiently than ever. We combine technology-driven research methodologies with extensive ethnographic studies to comprehensively understand the user in today's changing world. We focus not only on how users act and what they do, but also why they make specific decisions and how their motivations and perceptions support the way they see their world. By doing so, we identify the true behaviors and attitudes of users, identify satisfied and unmet needs, and formulate a clear understanding of brand perception and opportunities.

Contact Us!

let´s meet up for a coffee.

We want to hear your story, and start sharing ideas!