Superbalist is a leader in the apparel and lifestyle category in the South African market. In 2019, the brand made the decision to redesign its website and mobile app. PIAM was part of the work team and actively participated in all stages of the project.
The design, both of the site and the app, reflects the brand's identity, always fresh and at the forefront of fashion.View more
The site was developed under a customer centric concept. Users can easily find the products they are looking for and the shopping experience is swift, simple and safe.
On the one hand, we worked on the website to achieve optimal navigation on desktop and mobile devices. On the other hand, we restyled and improved the application, available on Google Play and Apple Store.
The project involved the management of a large product base. There are currently 35,000+, belonging to 400+ brands and divided into 30+ categories.
In addition, various methods of payment and shipping were integrated, to provide customers with options that fit their needs and expectations.