Data is the most important asset of companies seeking to grow and optimize their resources. In PIAM we also add the knowledge of neuroscience to achieve a better contextualization in data analysis. Our way of working achieves a significant transformation in organizations.
From data storage and exploitation, to descriptive, prescriptive and predictive analysis, generating insights and optimizing decision making.
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At PIAM we offer our maximum analytical capacity to help brands get to know their customers, take advantage of their data and provide personalized communications in a reliable way, measure the effectiveness of the campaign from one end to the other and personalize the experiences at each stage of the relationship of the client with your brand.
Social data is often highly unstructured and often messy. As many times, brands do not even analyze that data, bringing problems to that brand that, if it had seen them, were avoidable. PIAM provides clean and effective analytical information to help make decisions that improve brand health and the customer experience on social channels.
We provide predictive analysis in CRM that enables brands to predict customer interests, preferences or needs, information of vital importance to be successful in brand marketing actions. This type of analysis will be useful for all kinds of companies, since it will help to optimize the use of data, achieve greater coordination of resources, improve the monitoring of activities, the different sales and marketing management processes and, ultimately , make more precise the decisions regarding customers and investments.
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