Diana Soli is an original design women's apparel company from Argentina. The main value proposition of the brand is the experimental work applied to the molding. The pure lines and geometric cuts, the mixture of textures, and creativity at the service of comfort and elegance stand out.
To reflect Diana's spirit in the digital world, we created a website based on the Magento 2 platform. We especially focused on user experience and functionality, for a simple and intuitive purchase process.
In each season, Diana seeks to nurture the world of fashion with versatile, adaptable and durable pieces. The site we designed for her is intended to show her ideas in a clear and user-friendly way.View more
Visually, the site is fresh, with simple lines and colors that reflect the designer's artistic view.
From the user's point of view, the project was worked on the basis of the "mobile first" concept. In this way, we ensure an excellent browsing, choice of products and check out experience.
Working in the world of fashion represents an obvious challenge: finding your own style, which tells the artist's personal story and transforms it into original garments that are, at the same time, attractive to the target.
For those of us who make PIAM, Diana Soli's site was a great opportunity to experiment, hand in hand with our client, until we found the right balance between aesthetics and functionality.
In the first month of evaluation, the results obtained were highly satisfactory. With a modest marketing campaign, visits increased (+4000), averaging 12 pages per session. The bounce rate was brought to 21%. The conversion rate reached 2.9%; a number that is undoubtedly above the market average.